Small business owners including doctors, dentists attorneys and others want to know if social media marketing can help them with their business. Many small business owners such as single practionors as doctors, dentists and attorneys often wonder if all the time required with social media marketing will be worth the effort. Generally small business owners such as doctors, dentists and attorneys have little knowledge about exactly how to handle social media marketing.
The good new is that if you are an attorney, retailer, physician, manufacturer, wholesaler, or any other small business owner we can help you with all of your social media marketing needs. We can work with your small business in one of two ways:
1. We can consult with you and you can use our tips and advice to handle your social media marketing entirely on your own. Some small business owners prefer this option and don't mind doing the work on their own. Other small business owners don't have the time or desire to deal with this and are happy to outsource their social media marketing efforts to someone else.
2. We can handle everything for you and you won't have to do anything at all. With this option we write blogs on your behalf, we setup accounts on social media websites and we post articals and participate in online conversations on your behalf.
As an ad agency we can point out some differences with specific types of advertising. Here are some things to think about:
- TV Advertising – We use Nielsen ratings to determine in general what type of person watches a particular show. For example, we know if a show is viewed by more women or men, younger or older views, and so on. We run ads on the shows that potential clients are more likely to be watching. With TV we hope they see the ads, we hope they like what they see, and we hope they take action. TV is very effective in business-to-consumer advertising.
- Google Pay-Per-Click Advertising – With any form of pay-per-click advertising on Google or other search engines the advertising is very highly targeted. For example, if someone types "South Florida Ad Agency" in Google, Bing, Yahoo or any other search engine they are intentionally trying to find an ad agency located in South Florida. When they click on any of the ads, then and only then does the advertiser pay. It's highly targeted, but depending upon the specific phrases the advertiser wants, it can become costly. This is where converting lookers to buyers becomes important. A great looking, professionally-designed website helps to make the conversions.
- Social Media Marketing – Imagine taking the best that both TV and pay-per-click have to offer: this is one of the options available in social network marketing. For example, we can customize an ad and run it on Facebook so that only potential clients of a business will see the advertisement. Better yet, we will show the ad thousands of times, but the advertiser only pays for it when a potential client clicks on the ad and goes to the customized Facebook business page.